Marketing Analytics Helps a Leading Retail Firm Improve Cost Savings

Marketing Analytics Helps a Leading Retail Firm Improve Cost Savings

In today’s intensely competitive market, the retail industry is facing uncertainties in terms of rapidly changing demographies and frequent fluctuations in the economy. The retailers in the retail space are trying to understand the products and services that are most attractive to the customers. With the altering preferences and shopping behaviors of the customers, leading […]

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