Multi-Channel Attribution Modelling Helps a Retail Industry Giant Achieve 5% Growth in Sales

Multi-Channel Attribution Modelling Helps a Retail Industry Giant Achieve 5% Growth in Sales

Client: eCommerce business unit of a leading retail industry client specializing in grocery, furniture, building and home trade, sports goods and apparels in the United States, Business case: Optimal media mix for online marketing initiatives to improve media efficiencies, ROI and increase sales, The scope of coverage: 7 channels, > 6M records at customer – touch point […]

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