Multi-Channel Attribution Modelling Helps a Retail Industry Giant Achieve 5% Growth in Sales

Multi-Channel Attribution Modelling Helps a Retail Industry Giant Achieve 5% Growth in Sales

Client: eCommerce business unit of a leading retail industry client specializing in grocery, furniture, building and home trade, sports goods and apparels in the United States. The global retail industry includes establishments selling commodities for household consumption. Today, amid varying consumers’ preferences and the rising consumer spending habits, the growing concern for healthier lifestyles is […]

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