Retail Market Giant Refocuses Attention on Customers’ Needs and Heightens Marketing Effectiveness with Quantzig’s Market Basket Analysis

Retail Market Giant Refocuses Attention on Customers’ Needs and Heightens Marketing Effectiveness with Quantzig’s Market Basket Analysis

Headquartered in the United States, the client is a leading global retailer. The Business Challenge  Change is continuous as tastes, fashions, and, customer preferences sway with every passing year. Thus, with the aid of a market basket analysis engagement, the retail market client wanted to understand and cater to their customers’ changing purchasing behaviors and […]

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