Marketing Spend Analysis Helps a Consumer Products Company to Eliminate Wasteful Marketing Programs

Marketing Spend Analysis Helps a Consumer Products Company to Eliminate Wasteful Marketing Programs

Over the past quarter century, the growth of the consumer products industry has been nothing short of exhilarating. These companies have launched innovative products to meet an ever-growing range of consumer needs and wants. They have expanded swiftly into new potential markets across the globe by building strategies across the value chain. However, the ever-changing […]

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