Sales Force Effectiveness: Maximizing the Return on Sales Force for an Industrial Machinery Manufacturer

Sales Force Effectiveness: Maximizing the Return on Sales Force for an Industrial Machinery Manufacturer

Sales force effectiveness has become a major concern for industrial machinery manufacturing companies owing to the declining sales margins and sluggish growth rates. Due to this, players in this sector are now focusing on leveraging technology to revamp their sales force effectiveness strategy, However, despite leveraging technology, very few companies have witnessed sustainable results. This [...]

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