CASE STUDY

Salesforce Analytics for a General Aviation Client Helps Assess Salesforce Performance

Aug 24, 2017

In today’s complex business environment, the salesforce is on the front line of every business development to solve client problems and generate better returns on investment. Also, the salesforce is an indispensable part of any organization to carry out effective business. In the aviation industry, salesforce helps companies to generate leads, develop robust customer solutions, and provide customer service. To respond to pressures from customers and competitors, organizations in the aviation landscape are devising robust salesforce analytics solutions. Salesforce analytics helps companies leverage the use of effective tools to effectively target and assess the needs of the customers to deliver sustainable and valuable relationships to the customers. Through robust salesforce analytics, organizations can further target the right customers; thereby, increasing the shares and profits of the company.

Quantzig’s salesforce analytics solution helps the client emphasize on business culture, recruiting, and training of working sales professionals to deliver customer satisfaction. The solution also provides a deep-dive assessment of the employees in terms of their performance management. Moreover, salesforce analytics also helps the client devise effective customer retention strategies to improve ROI.

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The Business Challenge

With many years of experience in carrying out research activities for considerable number of customers, a leading general aviation client wanted to assess the performance of their salesforce. The client wanted to optimize their salesforce to accelerate sales, improve customer service, and optimize marketing campaigns. To retain their respective position in the coming years, the client also wanted to make the customer interaction smarter to improve customer satisfaction levels. Moreover, the client wanted to increase the productivity of the employees to deliver smart and more personalized customer experiences. The general aviation client also wanted to effectively utilize the sales data to increase sales and maximize returns on investment (ROI).

Salesforce analytics

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Salesforce Analytics Solution Benefits

Our extensive research data from both internal and external sources helped the client optimize sales process and maximize the ROI. The client was able to enhance their customer service and improve retention rate of the employees. Also, with the help of Quantzig’s salesforce analytics solutions, the client kept their employees motivated, designed incentives, devised compensation plans, and enhanced their capabilities. They also leveraged the use of salesforce effectiveness tools to drive competition in the market and effectively profiled the needs of the customers.

Salesforce Analytics Solution Predictive Insights

  • Improve sales training to facilitate value creation
  • Measure the performance of the workforce on a timely basis
  • Measure the sales representatives based on a pre-decided set of metrics
  • Improve hiring and retention of sales staff to showcase better performance
  • Build stronger customer relationships and further increase sales revenue

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