CASE STUDY

Salesforce Analytics Helps a Telecom Industry Client Promote Sales and Business Development

Feb 2, 2018

The client: Telecom industry major

Area of engagement: Salesforce analytics

The global telecom industry typically includes internet service providers, wireless operators, cable and satellite companies that make communication possible through the phone or the Internet. These establishments create a set-up that allows data to be sent anywhere in the world. The telecom industry is primarily driven by ongoing technological innovations and developments to offer a wide range of facilities at low-cost margins. Furthermore, the emergence of the internet over the past couple of decades has boosted the growth of this industry.

Although the industry is witnessing a promising growth, certain factors are expected to hinder the growth of the telecom industry. These factors include:

  • Innovations: Firms within the telecom industry space are under pressure to develop a platform that supports the latest technology owing to the relentless growth in innovations. Moreover, with the integration of IoT services, connecting devices have become more seamless.
  • Increasing competition: Over the past few years, there has been a substantial increase in the competition among over the top (OTT) services providers. Also, according to a recent research report, it is estimated that approximately 2.5 billion people use messaging apps globally, which is further increasing the level of competition between service providers.

Many such factors are compelling telecom industry players to leverage the use of salesforce analytics. Salesforce analytics helps leading firms in this industry space to offer personalized experiences to the customers. Salesforce analytics also helps businesses better engage with customers and improve customer loyalty.

Want to learn more about our analytics solutions? Contact our analytics experts to know more.

The Business Challenge

The client, a leading telecom industry player with business operations spread across the globe, wanted to deliver offerings at an affordable rate of interest better. With the help of salesforce analytics, the client wanted to offer a convenient user experience and improve customer loyalty. The client also wanted to revamp their existing architecture and engage more with the customers to enhance their overall productivity.

Salesforce Analytics Benefits

Strategies that we recommended based on our analysis to help clients promote sales and business development

Ouantzig’s salesforce analytics engagement helped the client address the real-time needs of the customers based on their expectations. The salesforce analytics solution also helped the client effectively manage workflows and processes to increase efficiency, transparency, and profitability. This engagement also assisted the client in comprehending customer behavior and reach out to them seamlessly.

To know more about how our analytical services helped the telecom industry client, request more information.

Sales Force Analytics Predictive Insights

With the help of Quantzig’s salesforce analytics, telcos can better understand the customers and make quick data-driven actions. Firms can also gain actionable insights into the marketing performance and the impact on sales revenues. Furthermore, salesforce analytics helps companies effectively analyze customers’ engagement with their products and service offerings to generate better ROI.

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