The client is a leading sporting goods retailer based out of the U.S who is known for its quality products in different categories such as athletic footwear and athletic apparel.
The sporting goods manufacturing industry is one of the most dynamic sectors where retailers compete to get their significant share. Sporting goods retailers are facing a unique set of challenges due to factors such as changing models of sports equipment, increasing competition, extremely cost-sensitive consumers, and the seasonality of sports. Also, there is an immense pressure due to the marked decrease in the profit margins caused by rising costs of materials, increasing labor costs, and warehouse costs. To tackle such challenges, sporting goods retailers are now leveraging the sentiment analysis approach to comprehend their customer sentiments and plan a long-term marketing strategy to boost revenue. Furthermore, sentiment analysis can help sporting goods retailers to understand the opinions and interests of their customers and react accordingly to the changing customer preferences.
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The client, a leading sporting goods retailer, wanted to gauge customer sentiments and gain in-depth insights into the potential opportunities in the market to boost revenue. Also, with the help of a sentiment analysis solution, the client wanted to answer strategic questions about their products and business performance. Furthermore, by leveraging sentiment analysis solutions, the sporting goods retailer was looking to analyze the opinion and attitude of the end-users and develop a proactive customer engagement strategy to monitor customer interaction at each touchpoint. That is why they approached Quantzig to leverage its expertise in offering sentiment analysis solutions to help them identify and extract useful information from their customer datasets and optimize their marketing campaigns.
Quantzig’s sentiment analysis solution helps companies to develop an understanding of KPIs, select measurement tools, and enhance performance in real-time. Request a FREE proposal to gain in-depth insights into our portfolio of analytics solutions.
Solution Offered and Value Delivered
The analytics experts at Quantzig adopted a holistic three-phase approach to address the client’s core business challenges and identify key metrics for customer sentiment analysis. In the first phase of the sentiment analysis engagement, the analytics experts focused on identifying data-driven metrics to help them gauge customer sentiments. The second phase of the sentiment analysis engagement revolved around leveraging social media analytics solutions to analyze unstructured customer datasets and categorize customer sentiments. The third and final phase of the sentiment analysis engagement focused on accessing customer sentiments and reactions to the client’s offerings on different social media platforms in real-time. The solution offered helped the client to increase focus on customer feedback sources to define potential targets and identify promising opportunities. Also, the client was able to redesign their business models and modify marketing campaigns to suit customer needs. The sporting goods retailer could potentially tap into its customer’s preferences and determine their perceptions towards the brand.
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Quantzig’s sentiment analysis engagement also helped the client to:
- Optimize their marketing campaigns and go-to-market strategy
- Boost sales revenue by 27%
- Improve customer experience and interaction significantly