Social Media Sentiment Analysis: Understanding Customer Perceptions to Develop New Products and Optimize Marketing Strategies

Social Media Sentiment Analysis: Understanding Customer Perceptions to Develop New Products and Optimize Marketing Strategies

Understanding consumer attitudes, sentiments, and opinions about your brand is a gateway to refining your offerings, marketing messages, and customer experiences. Most businesses today are accustomed to traditional approaches that revolve around the use of surveys, focus groups, and net promoter scores to measure consumer sentiments. However, as the wealth of feedback increases across several [...]

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