Marketing Mix Optimization Helps A Leading Soft Drink Beverage Industry Client Increase Customer Visibility

Marketing Mix Optimization Helps A Leading Soft Drink Beverage Industry Client Increase Customer Visibility

The client: Soft drink beverage manufacturer Area of engagement: Marketing mix optimization The global soft drink beverage industry comprises of firms manufacturing sparkling drinks, bottled water, juices, concentrates, smoothies, functional drinks, and ready-to-drink coffee and tea. A soft drink typically does not contain alcohol but can have up to 0.5% alcohol content. Consumer preferences, growing […]

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