Sentiment Analysis Assists a Leading Sporting Goods Retailer to Understand the Customers’ Perception of their Products and Services

Sentiment Analysis Assists a Leading Sporting Goods Retailer to Understand the Customers’ Perception of their Products and Services

Client: A leading sporting goods retailer Area of engagement: Sentiment analysis The global sporting goods industry includes many different product types such as athletic footwear, licensed sports merchandise athletic apparel, exercise equipment but does not include recreational transportation items such as pleasure boats, bicycles, RVs, and snowmobiles. The primary drivers of the sporting goods industry […]

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