CASE STUDY

Success Story of a Leading Telco Company Achieving Improved Sales Performance with the Aid of Quantzig’s Salesforce Analytics Solution

Aug 7, 2018

What the Client Wanted

The telco company wanted to identify key metrics to improve product sales performance in the challenging telco systems market while earning brand loyalty among the customer base.

The Outcome

Quantzig’s robust telco analytics solution helped the client improve their communication with the customers, understand their needs, and their opinion on the performance of the telco company. This guided the client in reshaping their business module into a more customer-centric business strategy. The telco analytics solution, which included an analysis of the salesforce, also uncovered new areas of investment in the competitive market of telco systems, which consequently maximized their EBITDA margin.

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Global Telecom Industry Overview

The telecom industry features internet service providers, cable and satellite companies, and wireless operators who facilitate easy and fast mode of communication via the phone or the internet. With developments being made in every stratum of society, the telco systems market has witnessed exponential growth in all terms. However, the market growth of this sector is highly influenced by the dynamic technological trends. Hence, to stay afloat in this dynamic market, the telco company should adapt to the changing trends and deliver their core services in accordance with consumers’ demand.

Telco Company Challenges

The emergence of new data vendors: The trend of digitalization has been cashed in by scores of enterprises that are offering a wider variety of data services; thereby, thinning the line between a telco company and technology providers. In order to stay afloat in the competitive telco systems market, companies are allocating more resources to develop newer telecom products, which is subsequently resulting in depleting profit margins.

Integration of the IoT: IoT is predicted to be the next big thing in the communications platform, which will connect about 21 billion devices by 2020. This, in turn, will pose an immense challenge for a telco company to render its platform functional to accommodate IoT.

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About the Client

A well-known telecom company offering telephone and data communication services across the globe.

Client’s Challenge

The telco company was challenged with unmet sales target with their newer product portfolio across certain regions. Even after executing a major brand campaign, some of the products failed to appeal to the digitized customers. In addition to this, the telco company required better visibility of the telco systems market ecosystem to expand their product portfolio in a profitable manner.

Summary of our Salesforce Analytics Engagement

To know more about how our salesforce analytics solution helped the telco company, request more information.

Business Impact

Quantzig’s telco analytics solution offered detailed insights into real-time performance metrics which helped the telco company in remodeling their inventory into a more scalable product portfolio. It guided the company in adopting cost-effective strategies to create and market products which ensured maximum sales with minimized inventory and production costs. Reduction in production expenditure gave the telco company liberty to invest in new and lucrative areas, where according to Quantzig’s salesforce analytics experts, the products were in high demand.

Salesforce Analytics Solution Insights

Companies offering telco systems can leverage Quantzig’s salesforce analytics to identify performance indicators and important metrics for organizational growth. Our solutions highlight growth opportunities that help the telco company to improve the sales performance of its products. Telco analytics also helps to bridge the gap between the customer’s expectations and a telco company’s vision while marketing the product. It also offers a step-by-step analysis of the company’s sales data and helps to devise accurate sales forecast business models that help in revenue generation and brand scalability in the hyper-dynamic market for telco systems.

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