Telecom company improves customer retention through predictive churn model

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Telecom company improves customer retention through predictive churn model

Business Challenge: Improving customer retention. A leading telecom company in Europe wanted to implement a proactive customer retention analysis and predictive churn modeling program that could help them improve customer retention, and reduce customer churn rate. Situation: Unable to derive granular insights from vast customer data. The client had huge amounts of customer data, and […]

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