CASE STUDY

Customer Analytics Helps a Leading Telecommunication Services Provider Devise Effective Go-to-market Strategies

Sep 28, 2017

In this competitive market space, leading organizations in the telecom industry are facing extreme pressures to increase ROI for every marketing dollar spent. Moreover, organizations are effectively planning to reduce their marketing budget to target the right audience and devise effective marketing campaigns. To maximize the revenues and understand the customer buying behavior, businesses are advocating the need for customer analytics solution. Implementing customer analytics helps companies in the telecom industry effectively predict the buying needs of the customers to enhance customer experience, drive innovation, and optimize operational efficiencies, thereby driving bottom-line results.

To be innovative and maximize their revenue potential, organizations in the telecom industry are approaching companies like Quantzig. With years of expertise in offering a plethora of solutions, Quantzig’s customer analytics solution helped businesses achieve timely and accurate insights into the telecom industry. Organizations can increase sales, reduce churn and fraud, and improve risk management. Furthermore, organizations in the customer analytics space can decrease operational costs and improve visibility into core operations, and further analyze customer loyalty.

The Business Challenge

In the recent years, the telecom industry has started witnessing a decline in their growth owing to the entry of new service providers across the globe. A renowned telecom provider with a considerable number of service offerings across the globe was facing predicaments devising an effective go-to-market approach. The client wanted to leverage the use of customer analytics to identify and target the potential customers. The client further wanted to identify their high-value customers, reduce customer churn, and further promote customer loyalty. Furthermore, the client wanted to optimize tariff pricing strategies and further tailor marketing campaigns.

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Customer Analytics Solution Benefits:

With the help of Quantzig’s solutions, the client was able to gain strategic insights into the consumer behavior and further develop targeted loyalty programs. In addition, the customer analytics solution assisted the client gain profitability and improve customer acquisition and loyalty. Furthermore, the customer analytics solution helped the client further enhance product uptake and improve network services.

Customer Analytics Solution Predictive Insights:

  • Leverage the use of business intelligence solution to satisfy complex requirements
  • Increase sales, reducing churn rates, and decrease operational costs
  • Effectively target the marketing efforts and price the products based on demand
  • Effectively anticipate the customer demands and prevent the loss of sales
  • Increase customer satisfaction and increase the customer lifetime value

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