How Trade Promotion Effectiveness Analytics Helped a Food Supplements Manufacturer Achieve a 41% Increase in Net Profits

How Trade Promotion Effectiveness Analytics Helped a Food Supplements Manufacturer Achieve a 41% Increase in Net Profits

Engagement Summary Trade promotion optimization is pivotal to driving sales, building brand equity, and increasing channel partnerships. Businesses that fail to understand the importance of trade promotion effectiveness analytics are missing significant opportunities to enhance their profit margins. The client in this study is a food supplement manufacturer who was struggling to gauge the effectiveness […]

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