User Behavior Analytics: The Key to Analyzing User Journeys and Detecting Fraud in the Banking Sector

User Behavior Analytics: The Key to Analyzing User Journeys and Detecting Fraud in the Banking Sector

The client is a leading financial services provider based out of Germany. Owing to the rise in the global customer base, the consumer cards division of the organization was looking at deploying a new approach to analyze millions of customer attributes to better understand customer journeys and mitigate risks. Their existing approach failed to systematically [...]

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