How a Wine and Spirits Manufacturer Improved Their Sales Performance by More Than 7% with the Help of Pricing Analytics

How a Wine and Spirits Manufacturer Improved Their Sales Performance by More Than 7% with the Help of Pricing Analytics

The Business Challenge A leading alcoholic beverages client, specializing in manufacturing wine and spirits, wanted to develop a more precise pricing and promotion strategy by leveraging their customer, procurement, and manufacturing data. The primary concern of the wine and spirits manufacturer was that they had to conduct their business either through distributors or state government agencies […]

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