Customer Lifetime Value Engagement: How Quantzig Helped a Wireless Telecommunications Provider Estimate their Marketing Spend

Customer Lifetime Value Engagement: How Quantzig Helped a Wireless Telecommunications Provider Estimate their Marketing Spend

The client: Wireless telecommunications provider Area of engagement: Customer lifetime value Over the past few years, wireless telecommunications services have proved to be effective for the sustenance of businesses as it facilitates effective communication with end-users. The services at large comprise of mobile phones, pagers, and other wireless telecommunications devices such as wireless internet access and video. […]

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