Improving cross sell and up-sell within existing customers.
A leading banking and financial services company wanted to conduct customer analysis to improve their cross-sell/up-sell activities.
Non satisfactory customer targeting for cross-sell and up-sell activities.
The client’s existing process for cross-selling policies and offers was not yielding satisfactory results. The client wanted data-based methodology and insights for identifying potential candidates within its existing customer bases, for cross-selling and up-sell activities.
To learn more about Quantzig’s cross-sell/up-sell analytics solutions and how we help financial services companies, speak with our analytics experts.
Regression analysis, product affinity analysis and prospect scoring.
We conducted an in-depth analysis of customers. Based on this, we set up a 360-degree view of their buying behaviour and integrated the model with customer share of wallet. We conducted a regression analysis for factors and offers selection along with product affinity analysis. We implemented prospect scoring with relevant cross-sell/up-sell offers for successful conversion.
Improved customer targeting and successful sales bids.
Based on our insights, the client gained visibility on the customer behavior, preferences and share of wallet. As a result, the client was able to create more effective campaigns, which improved success rate, enhanced customer retention with increased profitability per customer while also reducing the cost of acquisition.