CASE STUDY

Increasing Automobile Sales in Emerging Markets through Digital Analytics

Jul 27, 2017

As the automotive industry is being transformed by the advent of new technologies, the manufacturers in the industry have started relying on advanced applications and services to go on par with the technologies. The manufacturers are also devising services in the form of digital analytics to understand consumer behavior and devise effective strategies; thereby, driving sales and impacting the bottom line. Consequently, automotive businesses are also leveraging the use of digital analytics to enhance their network and reach their target audiences. In addition, automotive businesses are further utilizing digital analytics platforms such as search engines to increase the visibility of their niche product segments.

Quantzig’s digital analytics solution helps the client understand the behavior of the visitor, source of visit, pages viewed, and actions taken on the site. Additionally, our digital analytics solution helps the client to optimize marketing campaigns and leverage the full potential of the digital world.

The Business Challenge

A global auto dealership company was facing challenges in striking a balance between acquiring new clients and maintaining engagement with their existing clients. The primary objective of the client was to sell inventory on a monthly basis and to keep the brand top-of-mind. The client was also facing challenges in striking a balance between marketing and branding and short-term sales volume.

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Our Approach

To address the client’s specific analytical requirements, Quantzig’s team of digital analytics experts organized digital marketing campaigns that targeted individuals based on the channel they were likely to respond to promote both new vehicle sales and existing vehicle services. The channels leveraged in the marketing campaigns were in the form of direct mail, email, mobile, and desktop, and display ads.

Digital Analytics Solution Benefits

  • Generated a considerable amount of revenue and service transactions
  • The client was able to acquire new customers and retain existing customers
  • The campaign also produced an estimated ROI in return for every dollar invested in digital ads
  • Promoted both vehicle sales and existing vehicle services

Digital Analytics Solution Predictive Insights

  • Promoted different brands of cars
  • Identified the potential consumers who were intending to purchase the car
  • Emphasized the importance of acquisition and retention
  • Refined the targets and launched additional digital marketing campaigns
  • Identify the right person, right channel, and increase the marketing ROI

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