Importance of Digital Analytics in Marketing
Digital analytics in marketing is the process of analyzing qualitative and quantitative data from your business and the competition. Digital analytics in marketing presents a clear vision to the organization on how users or customers are behaving. Employing tools, companies obtain an insight into the areas where they need improvement. Digital analytics tools are used by organizations for collecting, measuring, and analyzing the data and to enhance and modify current business operations to provide a better online experience for the customers.
Our portfolio of digital analytics solutions comprises an interconnected mesh of methodologies that help tackle business challenges while focusing on improving processes. Contact us to know more.
Overview of the Retail Industry
Today, with the growing shift towards a consumer-driven economy, organizations in the retail industry have started emphasizing on presenting authenticity, modernity, convenience, and creativity in their product offerings.
Initially, the retail industry was dominated by small, local retail stores, and traditional department retail stores, whereas it is currently being dominated by mass merchandisers and online retail stores. As a growing number of consumers seek new products and experiences, retail stores have been forced to find new ways to delight their customers and increase loyalty.
About the Client
Headquartered in California, the client is a leading online retail services provider with several years of experience within the retail segment.
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To improve brand perception, the client, a leading player in the online retail industry approached Infiniti Research to leverage digital analytics and expand its global customer base. With the help of solutions, they also wanted to improve the quality of the products and services offered and differentiate them based on customer preferences. Moreover, the online retail store wanted to understand customers’ behavior and anticipate their responses during purchases to improve conversions and sales.
The solutions offered by Infiniti Research helped the client understand how their marketing initiatives, such as social media, blogging, and email marketing, are performing. It helped them in remodeling and creating a smart and predictive online marketing strategy. Additionally, Infiniti’s digital analytics tools seamlessly integrated data from several sources and aided in implementing technologies to enhance user experience. This helped the online retail store improve conversion rate and their online presence by 25%.
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For more than 15 years, Quantzig has been assisting clients across the globe with end-to-end data modeling capabilities. With the aid of advanced visualization tools, we offer customized solutions that meet the exact requirements of clients.