In the retail industry, organizations are facing the need to improve sales and customer satisfaction levels to stay relevant in today’s competitive market scenario. Therefore, to understand the customers’ altering preferences and attract new customers, companies in the retail space are utilizing effective retail management strategies. Digital analytics allows companies to monitor and collect information at each touchpoint accurately. Furthermore, in the retail management space, digital analytics helps organizations understand the impact of their marketing campaigns on conversion rates. With the help of digital analytics, businesses in the retail space can effectively measure metrics such as traffic, leads, and sales and devise effective strategies to improve the effectiveness of online marketing campaigns.
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Quantzig’s digital analytics solution provides better visibility into the retail management process by helping companies analyze the effectiveness of their marketing campaigns. Also, with the help of this digital marketing solution, businesses can assess the impact of each marketing activities, including social media, blogs, and email marketing campaigns.
The Business Challenge
A renowned retail client with a considerable number of stores spread across the globe was facing predicaments understanding their web traffic and improving online presence. The client wanted to devise a robust retail management strategy to meet the buying preferences of their customers. Also, the retail client wanted to seek ways to improve their online presence through social media, blogging, and email marketing campaigns. The primary objective of the engagement was to profile the key customers and offer customized offers to improve website conversion.
Benefits of the Solution Offered
With the help of this digital analytics solution, the client was able to diagnose deficiencies in their channels and make adjustments to improve their overall marketing strategy. The engagement assisted the client in assessing the performance of each marketing channel and improve its retail management strategies. Through the digital analytics solution, the client was able to optimize the customer experience of their website, mobile sites, and apps, and enhance their ROI. Moreover, the retail firm was able to channelize its resources effectively and bolster revenues.
Want to know more about how we can help improve retail management? Speak with our analytics experts for more information now.
Digital Analytics Solution Predictive Insights
- Measure business metrics from an external source such as social media and online PRs
- Effectively measure and evaluate the attrition levels for online marketing
- Anticipate customers behavior and drive customers to conversion
- Estimate lead generation in terms of emails and social media websites
- Assess brand penetration in terms of brand loyalty