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Digital Marketing Trends That Will Make it Big This Year

May 29, 2018

To know about the biggest challenges in digital marketing, read our latest blog.

Marketing is no longer about the products that you sell, but it is more about the stories that you tell. And with digitization taking center stage in the modern world, there’s no better way to reach out to your present and potential customers than through digital marketing. But is the process as easy as it sounds? We don’t think so. Modern customers choose what they see. Hence, it is vital for brands to stay up-to-date with digital marketing trends, which would help them to gain a clear idea of the best way to grab customers’ attention. Furthermore, popular social media channels such as Facebook, Instagram, Twitter, and several others continuously update their platforms, which is why it’s critical for marketers to be updated with the latest developments in the digital marketing trends. This would not only help marketers keep a close watch on the changing tastes and preferences of customers but also alter their marketing campaigns on online platforms accordingly. We have put together a list of the top digital marketing trends that you needed to look forward to in 2018.

Chatbots

Chatbots have recently become one of the hottest digital marketing trends around the globe. For the uninitiated, chatbots are a tool on the other side of a computer that can respond to your customers’ questions or comments. Chatbots are ideally used for customer engagement, customer service issues, and for other general queries and concerns related to the business. More and more brands are working on using chatbots for customer support and perfecting their marketing strategy. Launch a website or Facebook chatbot to engage with your prospects. However, in this case, it is important for companies to find something fun or engaging to trigger the conversation, as the prospect needs to initiate the chat.

Speak with our analytics experts to learn more about the latest digital marketing trends and how your business can keep up with them.

Mobile Strategy

Today mobile phones are more than just devices used for communication. Mobile has now become a great way for businesses to reach out to their customers through their digital marketing campaigns. Mobile will continue. Despite this, several companies have still not completely leveraged this platform to their benefit. Modern companies must, however, put a mobile strategy in place to engage with your prospects and customers. Companies must also consider creating an attractive mobile website but, depending on your business, mobile elements might include the ability to send text messages to your customers.

Social Media Influencers

Social influencer marketing is one of the hottest digital marketing trends this season. Popular brands have been roping in influencers on various social platforms to market their brands. This is one of the main reasons why marketers should expect heated competition if they want to work with top brand influencers on various social media platforms. To avoid the pressure of competing with rival brands, marketers must develop more long-term relationships with key social media influencers in 2018.

Story-Telling

Social media “stories” is one of the digital marketing trends that will be impossible for marketers to ignore in the coming year. The “stories” format pioneered by Snapchat has now become a staple of the social media world. Following suit of Snapchat, Instagram created Instagram Stories, and now YouTube has released a story format of their own called “Reels.” Each offers unique features and presentation, but they all follow the same concept. Stories capture the best moments from a day, and most vanish after a set period of time. They’re also just a fun, bite-sized way to present video content.

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