CASE STUDY

Customer Analytics Assists a Leading Entertainment Company Assess Customer Usage Patterns

Oct 22, 2017

In the entertainment industry, the customers are more empowered and connected than ever before and are looking for an agile and seamless solution that best fits their choices. Gaining a deeper understanding of customer buying habits and preferences helps businesses accurately predict future buying behaviors and offer relevant insights into the usage patterns. To analyze the buying patterns of the customers, leading organizations in the media and entertainment industry are resorting to implementing a robust customer analytics solution. With the help of a robust customer analytics solution, organizations can assess past buying behaviors, predict future behavior, and implement robust strategies to influence the customer’s purchasing decisions. Furthermore, leading companies in the entertainment industry can leverage customer analytics to outperform their competitors in terms of key performance metrics, sales, and the return on investment.

To understand customers and target them across all channels, renowned companies in the entertainment industry are approaching companies like Quantzig. Quantzig’s customer analytics solution offers relevant insights into the entertainment industry to improve customer acquisition, retention, and reduce attrition levels.

The Business Challenge

A renowned client in the entertainment industry with a considerable number of offices spread across the globe was facing predicaments understanding the customers and engaging with customers with the right channel at the right time. The client further wanted to predict the customer’s buying behavior in terms of the churns, and take effective action to retain them. Furthermore, the client wanted to seek robust ways to attract and engage customers more effectively. Also, through this engagement, the company wanted to understand the prevailing technologies and devise efficient technologies to enhance their operational efficiency in the entertainment industry.

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Customer Analytics Solution Benefits for the Entertainment Industry

With the help of Quantzig’s customer analytics, the client was able to increase response rates, customer loyalty, and ultimately improve the ROI. Moreover, the engagement helped the client effectively reduce campaign costs by targeting the right audiences. Also, the entertainment industry client was able to identify the customers that are most likely to churn and decrease attrition levels. Through an effective customer analytics engagement, the client was able to develop proactive campaigns to retain these customers and segment the customers based on their preferences.

Customer Analytics Predictive Insights

  • Understand the past buying behaviors and predict future buying behaviors
  • Provide a tailored and consistent customer experience
  • Measure the profitability of each customer based on parameters such as churn risk, and loyalty
  • Understand the brand perception and product feedback and devise a robust marketing strategy
  • Improved marketing response rates

Want to know more about our customer analytics solution? Request more information.

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