CASE STUDY

Leveraging Sales Force Effectiveness Study to Improve Sales for a BFSI Client

Aug 30, 2017

In today’s complex financial world, salesforce plays a pivotal role in maximizing revenue and systematically targeting new market segments. To achieve profitability and growth, financial services are relying on salesforce effectiveness to deepen customer relationships and reduce the attrition of the customers. Large organizations across the financial services industry are also facing critical challenges while devising effective strategies to improve sales and target potential market segments. To combat such challenges, the financial services industry is leveraging the use of salesforce effectiveness. Salesforce effectiveness ensures the implementation of effective go-to-market strategies for businesses to identify and define potential buyer segments, in turn, increasing value proposition. In the financial services industry, businesses depend on salesforce effectiveness to drive performance improvements; thereby, increasing earnings and KPI’s around these target segments. Through robust salesforce effectiveness, organizations can further implement sales skills, improve sales call efficiency, and deliver bottom-line results.

Quantzig’s sales force effectiveness helps the client optimize sales performance and target specific market segments in the financial services industry. The client can analyze historical data to assess the existing market potential and carry out future growth projections. In addition, salesforce effectiveness can assist the client to understand and improve sales results; thereby, maximizing the ROI.

The Business Challenge

Improving sales is the ideal target for all the companies, especially in the financial sector. Keeping this specific challenge in mind, a leading financial services client approached Quantzig to improve their sales volume. The BFSI client was facing predicaments improving sales and increasing their market shares. As a result, they wanted to leverage the use of salesforce effectiveness to increase returns on the investment. The client further wanted to reach out to new markets and offer novel products and services in the financial services industry through an effective channel.

The primary objective of the engagement was to build strong domain competencies and identify best practices in retail banking, corporate banking, insurance, and capital markets to enhance their offerings and boost market revenue.

Our Approach

To improve sales and market shares in the financial services industry, the client approached Quantzig’s team of salesforce effectiveness experts. Quantzig’s team of experts carried out extensive research to identify the leading market stakeholders across the financial services industry. To identify the challenges hampering the growth of the financial services industry, the client further built a dashboard to compile data and information across leading financial services, financial institutions, and financial newsletters.

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Salesforce Effectiveness Solutions in the Financial Services Industry Benefits

In today’s complex financial world, salesforce plays a pivotal role in maximizing revenue and systematically targeting new market segments. To achieve profitability and growth, financial services are relying on salesforce effectiveness to deepen customer relationships and reduce attrition of the customers. Large organizations across the financial services industry are also facing critical challenges while devising effective strategies to improve sales and target potential market segments. To combat such challenges, the financial services industry is leveraging the use of salesforce effectiveness. Salesforce effectiveness ensures the implementation of effective go-to-market strategies for businesses to identify and define potential buyer segments, in turn, increasing value proposition. In the financial services industry, businesses depend on salesforce effectiveness to drive performance improvements; thereby, increasing earnings and KPI’s around these target segments. Through robust salesforce effectiveness, organizations can further implement sales skills, improve sales call efficiency, and deliver bottom-line results.

Quantzig’s sales force effectiveness helps the client optimize sales performance and target specific market segments in the financial services industry. The client can analyze historical data to assess the existing market potential and carry out future growth projections. In addition, salesforce effectiveness can assist the client to understand and improve sales results; thereby, maximizing the ROI.

The Business Challenge

Improving sales is the ideal target for all the companies, especially in the financial sector. Keeping this specific challenge in mind, a leading financial services client approached Quantzig to improve their sales volume. The BFSI client was facing predicaments improving sales and increasing their market shares. As a result, they wanted to leverage the use of salesforce effectiveness to increase returns on the investment. The client further wanted to reach out to new markets and offer novel products and services in the financial services industry through an effective channel.

The primary objective of the engagement was to build strong domain competencies and identify best practices in retail banking, corporate banking, insurance, and capital markets to enhance their offerings and boost market revenue.

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Our Approach

To improve sales and market shares in the financial services industry, the client approached Quantzig’s team of salesforce effectiveness experts. Quantzig’s team of experts carried out extensive research to identify the leading market stakeholders across the financial services industry. To identify the challenges hampering the growth of the financial services industry, the client further built a dashboard to compile data and information across leading financial services, financial institutions, and financial newsletters.

Salesforce Effectiveness Solutions in the Financial Services Industry Benefits

  • Improve operating effectiveness and retain profitable customers
  • Increase acquisition rates and revenues among the prevailing customers
  • Enhance cross-selling and up-selling opportunities, in turn improving sales and profitability
  • Gain customer insights and improve the sale performance
  • Optimize marketing spending and position products effectively

Salesforce Effectiveness Solutions in the Financial Services Industry Predictive Insights

  • Devise a customer-centric approach to target potential customers
  • Devise effective go-to-market strategies and improve outcomes
  • Engage new customers, drive sales, and create accountability
  • Deliver value-added customer experience

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