Food Service Market Analysis – How Marketing Analytics Can help Firms in the Foodservice Sector Determine Actual ROI of their Activities

Jan 18, 2018

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LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing analytics solutions for a leading food service sector firm. Increasing economic volatility, changing consumer preferences, and market dynamism has affected players in the food service sector. This is urging companies in the food service business to look out for ways to meet the relentless demands of their customers.

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With supply chain management and inflation factor affecting sales in the foodservice sector, many companies have resorted to using marketing analytics to improve their marketing initiatives, devise strategies, and boost profitability across business units. Such analytics solutions also help companies enhance ROI and marketing attribution rates. – An industry expert from Quantzig.

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