CASE STUDY

Implementation of Pricing Analytics Helps Leading Telecom Operator Improve Revenue Growth

Sep 22, 2016

Business Challenge

Implementation of a robust pricing analytics solution.

A leading telecom operator in APAC region wanted to implement a robust model for determining right pricing ranges using data analytics based solutions.

Situation

Reliance on traditional price setting methods resulting in reduced revenue.

Client was facing issues with implementation of robust pricing strategy in correlation with actual customer data.

Speak to our experts to know more about pricing analytics solutions.

Solution/Approach

Pricing analytics solution based on call data records.

We developed a subscriber oriented pricing strategy by conducting in-depth analysis on the customer call data records. We made efficient use of call flow and usage data to enable the client in deriving optimal pricing levels based on past customer data and also to simulate the new prices to assess the expected success rate.

Impact

Improved revenue growth through implementation pricing analytics.

The client achieved improved revenue through the implementation of customer-oriented pricing strategies. Our solution also helped the client in developing scenarios based on the adjusted price levels and simulated possible outcomes before actual implementation.

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