CASE STUDY

IT Services Major Optimizes Marketing Investments through Improved Campaign Planning

Sep 22, 2016

Business Challenge

Implementing better campaign planning for improvement in marketing ROI.

The client wanted to optimize its marketing efforts by achieving the right marketing mix that could provide maximum return on investment.

Situation

Marketing spend not providing expected returns.

The client was following the traditional way of marketing communication and was uncertain of the effectiveness and return on investment achieved through the traditional campaigns.

We made use of client’s internal data to develop an understanding of the current spend levels and returns achieved through them. Based on this, we recommended the best possible marketing investments as an alternative to the current spend. We also helped the client in streamlining its campaign planning in alignment to the organization goals.

Impact

Improved effectiveness of the campaign spend.

Our solutions helped the client in effectively reducing spend on campaigns and improve the impact of the campaigns through targeted marketing efforts. As a result, the client was able to achieve improved profitability over a period of time.

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