Looking back, going live was associated only with news channels where reporters broadcasted updates in real-time from different parts of the world. But today, live streaming and going live have become more or less a way of life, especially after various social media platforms have incorporated this feature. To add on to the live streaming craze, different players in the markets are introducing new types of video trends that can be broadcasted live such as mainstream virtual reality streaming and using drones to stream events from a bird’s eye view. Gear up to explore the video trends that will take you to places miles away through your digital screens:
4K and HQ Visual Experience
Gone are the times when people were used to seeing low-quality pixelated videos on small screens. The world is moving towards 4K and high-resolution videos that give them a life-like experience. Today, streaming sports channels and matches are trending, thanks to 4k and HQ technology, which gives users a feeling of watching the match on the field.
For more information on the video trends transforming the media and entertainment sector, speak to an analytics expert.
VR in Live Streaming
There has been an increasing popularity of VR in recent times. By using VR technology for live videos, audiences can garner an ‘out-of-the-world’ experience. 360-degree video trends are also expected to catch up with the VR trends in the near future.
Live Streaming in Interactive Marketing
With the increasing competition, marketers are trying to retain customers and increase profits by hook or crook. Engaging customers with interactive content offers marketers an attractive opportunity to identify customer needs and interact with the customers on-the-spot.
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Game Changer in Live Streaming: Mobile Phones
Most of us today access social media on our mobile phones. Mobile apps for streaming videos live have become extensively prevalent in recent years and prominent social media platforms such as Instagram and Facebook have also added their own live streaming features. This move will undoubtedly expose more people to live to stream.