Category: Marketing Analytics

Smart TV

Marketing Analytics for a Smart TV Manufacturer Helps Re-Prioritize Product Offerings

What the Client Wanted

The client – a leading smart TV manufacturer wanted to seek ways to monitor marketing campaigns and understand their overall sales performance.

The Outcome

The client effectively measured and optimized their marketing activities and streamlined efforts to improve sales performance.


Smart TV Market Overview

The fluctuating consumer preferences toward online content as a result of the growing proliferation of high-speed internet across the globe is providing an impetus to the smart TV industry growth. Moreover, the increased popularity of smart TV has affected the cable TV market as well as the set-top-box and the conventional entertainment platforms, especially in the developed countries. Request ProposalIn contrast, the growing demand for online streaming has opened prospects for service providers to venture into the Over the Top (OTT) space and dispense content via the Internet.


Industry Challenges

User Interface and experience: Smart TV manufacturers need to provide a user interface that addresses each device’s characteristics while centrally maintaining the DNA and intelligence of the service to avoid dependence on specific client technology, which may or may not be around in the coming years. This is becoming increasingly important as the life of technology tends to deteriorate at a rapid pace.

Smart TV with a shelf life: With a large number of specifications, technologies, and smart TV devices emerging in short span of time, there will be resistance from mainstream consumers to commit on getting a new or replace an existing one until the ground settles. This becomes a major concern for smart TV manufacturers.


About the Client

An American privately-owned company that develops consumer electronics with an annual revenue of over USD 10 billion. The client is best known as a major producer of flat-screen smart TV in America.

Client’s Challenge

With the help of marketing analytics, the client wanted to seek ways to monitor their marketing campaigns and understand the overall sales performance. The client also wanted to gain insights into the customer preferences and perception about new products to penetrate across different market segments and enhance their product offerings. The smart TV manufacturer was also battling challenges such as revenue stagnation, Request Solution Demopricing pressures, and intense competition – and wanted to devise robust business models to stay relevant in the entertainment industry space.


Summary of our marketing analytics engagement

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Business Impact

With the help of Quantzig’s marketing analytics engagement, the smart TV manufacturer was able to diagnose deficiencies in their specific channels and accordingly make adjustments to strategies to enhance their overall marketing program. Additionally, to establish their strong presence in the entertainment industry, the smart TV manufacturer also identified ways to re-prioritize their product offerings and launch new products in niche market segments. The engagement further assisted the client in determining the true ROI of their marketing activities in terms of social media and email marketing success.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solutions help companies in the entertainment industry to better understand price and promotional strategies to enhance their business performance. Companies can also engage customers in real-time, understand them, and predict trends in their behavior. Furthermore, smart TV manufacturers can leverage the analytics data to make better make use of their resources across their businesses.


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Telecom Industry

Marketing Analytics: How a Telecom Industry Major Established their Presence in the EMEA Region

What the Client Wanted

The telecom industry client wanted to measure, manage, and analyze their marketing performance.

The Outcome

The client better understood the customer behavior.

Summary of the global telecom industry

The global telecom industry primarily engages in operating and providing access to amenities in terms of voice, text, and data. Businesses in the telecom industry are increasing their focus on redefining their current business models to gain a competitive edge over the other competitors. Additionally, to deal with the issue of minimal revenue growth and tightening profit margins, telecom industry players are revitalizing their operations and reducing complexities to improve the quality of the services rendered and encourage commercial offerings.Request Proposal Factors such as the affordability of services and the rising demand for high-speed internet facilities is expected to further contribute to the growth of the global telecom industry.


Industry Challenges

Decline in the voice revenue: In recent years, there has been a gradual decline in the way of communication from the traditional voice and text to internet messaging. With the presence of Wi-Fi, the use of internet messaging applications has increased; thereby, showcasing a radical decline in the voice revenue.

The rise of 5G: In today’s competitive environment, the telecom industry is witnessing the entry of 5G service providers. With 5G services offering ultimate blazing fast browsing experience as compared to the current settings, prominent players are under pressure to offer such services to meet the target requirements. This is expected to be a challenge for the traditional service providers who specialize in offering 4G services.


About the Client

The client – a leading telecom industry player with an annual revenue of over USD 30 billion.

Client’s Challenge

The telecom industry client wanted to gain insights into the customers’ preferences and perception about their new products. With the help of marketing analytics, the client also wanted to seek ways to monitor new marketing campaigns and understand the overall sales performance. Furthermore, the client also wanted to understand the marketing trends and measure the impact of such trends on the industry’s growth prospects.


Summary of our marketing analytics engagement
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Business Impact

With the help of marketing analytics, the telecom industry client determined the true ROI of their activities in terms of social media and email marketing success. The client also re-prioritized their brand offerings and launched new products in niche market segments to establish their presence in the EMEA region. With the help of Quantzig’s marketing analytics, the client also diagnosed deficiencies in their advertising channels and accordingly made adjustments to strategies to enhance their overall marketing efficiency.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics helps firms in the telecom industry space to better understand customer behavior across multiple platforms and make better use of their resources to make marketing main-stream in niche regions. This can further help companies to measure and augment their marketing activities and streamline their efforts to improve overall sales performance.


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Closed Loop Marketing

Case Study: Implementing a Closed Loop Marketing System in the Healthcare Industry

What the Client Wanted

To determine the efficacy of their marketing strategy and to enhance customer-centric sales and marketing.

The Outcome

Implementing closed-loop marketing strategies helped the client to increase transparency of sales and marketing spend. This engagement entailed the implementation of a healthcare analytics-based closed loop marketing solution to understand the potential of each generated lead. It also enabled them to devise effective closed loop marketing strategies for effective budget allocation.

Overview of the Healthcare Sector

The healthcare sector is booming at an accelerating rate. This has necessitated the need to manage patient care by adopting innovative solutions. The rise in customer needs has increased the adoption of newer technologies in the industry. One such trend in the healthcare sector is the implementation of analytics-based solutions. Analytics has transformed many industries globally. It not only acts as Request Proposala tool to cut down costs and enhance customer experience but also helps drive business growth.

Though a major part of the analytics is not fully utilized due to various limitations, it is definitely the future and worth investing in. Therefore, it is essential to invest in the future and leverage healthcare analytics to be a part of an evolving healthcare industry by seeking an experienced company such as Quantzig to assist you.


Healthcare Industry Challenges

  • Technical advancements in the healthcare sector: With the proliferation of new and advanced healthcare technologies such as wearables, players in the healthcare sector are increasingly being challenged to devise new ways to engage customers and drive value.
  • Increased Data Demands: Enhancing customer experience is the key to improving profit margins. To do so and overcome data-driven challenges, businesses in the healthcare sector are looking at implementing healthcare analytics to analyze near real-time data.

About the Client

A prominent healthcare sector firm.

Client’s Challenge

To increase transparency of sales and marketing spend, the client – a leading healthcare client – approached Quantzig. The client wanted to leverage Quantzig’s vast experience in healthcare analytics to their benefit and devise effective closed loop marketing strategies to increase sales and lead generation.


Benefits of our closed loop marketing solution

Closed Loop Marketing

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Business Impact

The closed loop marketing strategy enabled the client to identify and close the loop between marketing behavior, sales success, and customer behavior. The solutions offered by the analytics experts at Quantzig also assisted the client to increase conversion rates, reduce costs, improve customer knowledge, collaborate more effectively with sales teams, and visualize the closed loop marketing outcome.

Closed Loop Marketing Solution Insights

Closed loop marketing is gaining massive adoption among healthcare companies. Arguably, it is the most effective tool that helps healthcare providers to optimize and devise key strategies. However, for a closed loop marketing strategy to succeed, healthcare sector players need to focus more on the marketing loop. Also, the reliable flow of information between the sales and marketing groups and the alignment between the digital and business processes plays a major role in determining the success of a closed loop marketing strategy.


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CPG Industry

Creating Unique Customer Experiences with Marketing Analytics for a CPG Industry Client

What the Client Wanted

Develop a robust marketing strategy for different customer segments based on the need and demands.

The Outcome

Personalized customer and marketing engagements, which further helped the CPG company to gain a comprehensive view of their customers across channels

Summary of the Global CPG Industry

Consumers’ behavior and needs have been changing, and organizations are embracing technologies to meet the ever-growing array of demands over the past few years. The move from conventional shopping to advanced online retailing can be attributed to factors such as the rise of middle-class population, globalization, Request Proposaland urbanization. Moreover, as the retail sector players consolidate and e-commerce platforms increase, CPG industry players are relying on winning ‘go-to-market’ strategies to retain their position in the market.


Industry Challenges

M&A activity: With the increasing number of e-commerce platforms, a considerable number of companies in the CPG industry are looking forward to expanding across geographies to potentially reach out to different markets. Besides, organizations are further collaborating with reputed firms to drive sales and increase their ROI.

Innovations: As the current retail sector landscape is witnessing a shift towards digitization, prominent companies have started developing, testing, and planning innovative ideas to optimize customer engagement. Additionally, it becomes essential for the companies to re-align their marketing strategies to meet the ever-growing demands of the customers.


About the Client

A multi-national CPG industry player with an annual income of over 10 billion

Client’s Challenge

The client – a major in the CPG industry – approached Quantzig to leverage marketing analytics to personalize customer engagement and offer enhanced services to their customers. The client was looking at delivering maximum value at each customer touch point by mapping analytics to every stage in the customer’s journey. Furthermore, the client wanted to identify the best way to improve customer experience.


Summary of our marketing analytics engagement
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Business Impact

The CPG industry player was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Quantzig’s marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Furthermore, the client created unique customer experiences, which reduced the discrepancy in the customer’s mind regarding brand choices.

Marketing Analytics Solution Insights

With the help of Quantzig’s marketing analytics solution, companies in the CPG industry can anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a blend of variables. Companies can also devise targeted marketing campaigns for different customer segments based on their need and demands.


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Food and Beverage Industry

Marketing Analytics Engagement Enables a Food and Beverage Industry Client to Personalize Customer and Marketing Engagements

What the Client Wanted

The food and beverage industry client wanted to develop a sound marketing strategy for different customer segments based on the consumption pattern and demands.

The Outcome

With the help of Quantzig’s marketing analytics solution, the food engineering company was able to personalize customer and marketing engagements. It also helped the client to gain a comprehensive view of their customers across channels.

Summary of the Food and Beverage Industry

Operating in today’s uber-global and dynamic business environment is extremely challenging for well-established firms and is forcing leading players in the food and beverage industry to develop targeted marketing strategies. The ongoing seismic shift is expected to further transform the way businesses function. 

However, it is expected that several internal and external pressures across the global value chain will continue to challenge food and beverage industry firms to enhance operational efficiency, resilience, and performance. Arguably, organizations that are well-equipped to respond proactively will succeed in reducing costs.Request Proposal Also, beyond the near-term profits, food and beverage industry firms that go beyond the competition will be able to position themselves for long-term sustainability, success, and brand recognition.

Industry Challenges

  • Automation: As with other industries, the global food and beverage industry has witnessed several benefits owing to the automation of different manufacturing processes. However, the inclusion of robotics and automation of business processes creates several challenges for players in this segment.
  • Regulatory compliance: For food and beverage firms that operate globally, achieving regulatory compliance may seem to be a daunting task. Food and beverage industry players should, therefore, ensure that they obtain a complete overview of all regulatory requirements.

About the Client

A major food engineering company with an annual turn over of USD 250 billion.

Client’s Challenge

To personalize customer engagement and offer enhanced services, the client – a leading player in the food and beverage industry – approached Quantzig to leverage marketing analytics. The client was finding it difficult to identify the best way to improve customer experience. Also, the client was looking at delivering maximum value at each customer touch point by mapping analytics to specific stages in the customer’s journey.

Summary of our marketing analytics engagement

Food and Beverage Industry

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Business Impact

With the help of Quantzig’s marketing analytics solution, the food engineering client was able to predict customer behavior and develop marketing strategies that were aimed at their preferences. Marketing analytics also enabled the client to extract the right information from the collected data, which, in turn, helped in generating valuable insights. Additionally, it helped them in creating unique customer experiences, which reduced the disparity in the customer’s mind regarding brand choices.

Marketing Analytics Solution Insights

Quantzig’s marketing analytics solution helps players in the food and beverage industry to devise targeted marketing campaigns for different customer segments based on their consumption pattern. Also, marketing analytics helps anticipate customer behavior, as the solutions are obtained using statistical methods and data mining tools that enable organizations to devise predictive models using a combination of variables.


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Advertising Agency

Marketing Analytics to Enhance Customer Experience and Eliminate Data Silos for a Leading Advertising Agency

What the Client Wanted

Drive value by improving customer experiences and eliminating data silos.

The Outcome

Delivered maximum value at every single customer touch point and leveraged marketing analytics at specific stages in the customer journey to improve the overall customer experience.

Summary of the Advertising Industry

The advertising industry is a multibillion-dollar segment within the media and entertainment industry. It acts as a channel that connects consumers and manufacturers. In the US alone, there are over 60,000 advertising agencies that employ more than 240,000 employees. Advertising agencies are hired to build brand identities, launch new products, and to expand customer base – be it a non-profit organization or a Fortune 500 company. An advertising agency plays an essential role in jumpstarting the economy by increasing sales. However, the economy also negatively impacts advertising – i.e., when it slows down consumers tend to tighten their wallets and cut down on marketing promotions. With the growth in technology and recent innovations, factors such as radio, television, smartphones, and internet along with other techniques,Request Proposal have made it much easier for advertisers to reach out to the consumers.

Industry Challenges

  • Rapidly evolving digital landscape: The media and entertainment companies are witnessing rapid changes brought on by the evolving digital landscape. With the growth of personal devices like smart watches, home assistants, and smart glasses, it becomes essential for every advertising agency to explore new avenues for growth.
  • Indefinable audiences: Most audiences today do not have the time and patience to read articles or watch videos. Consequently, it becomes essential for advertising agencies to focus on devising ways to capture the attention of their audience. Instead of creating ads for the general audience, which is quite large, advertising agencies are now focusing on creating targeted ads for smaller end-user segments.

About the Client

An international advertising agency with an annual revenue of over USD 10 million.

Client’s Challenge

With a end-goal to enhance customer experience, the client – a leading advertising agency– approached Quantzig to perform a marketing analytics study. The primary scope of this engagement was to improve customer experience and eliminate data silos. The client wanted to leverage tools that aggregate customer data from a multitude of sources to help them discover customer pain points and customer sentiments and needs at various stages throughout the decision-making journey.

Summary of our engagement
 Advertising Agency
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Business Impact

With the help of Quantzig’s marketing analytics solution, the advertising agency gained an in-depth understanding of customers’ preferences. It also enabled them to develop marketing strategies that are centered around the needs of the audiences. Moreover, by leveraging advanced and comprehensive marketing analytics-based tools, the client was able to deliver tailored experiences and stay a step ahead of their competitors.

Marketing Analytics Solution Predictive Insights

Quantzig’s marketing analytics solution helps media and entertainment companies to outperform their competitors on key metrics including – performance efficiency, sales, profit margins, and ROI. Marketing analytics also helps companies to anticipate customer behavior and respond proactively to issues. It includes statistical solutions that help firms to develop predictive business models based on a combination of variables.


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