Marketing Mix Modeling Helps a CPG Client to Optimize their Marketing Spend

Apr 4, 2018

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LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix modeling solution for a CPG industry client. The consumers’ behavior and needs have been changing over the last couple of years and organizations are embracing modern technologies to meet these ever-growing demands. Furthermore, the shift from conventional shopping to advanced online retailing has fueled the growth of the middle-class population, urbanization, and globalization. Companies in the CPG space are increasingly trying to adjust their operating models with that of the competitors in order to keep pace with the altering preferences of the customers.

The marketing mix solution helps businesses identify market effectiveness and streamline their marketing campaigns to enhance business performance. Quantzig’s marketing mix solution helped the CPG client to identify the strengths and weaknesses and to improve the effectiveness of marketing campaigns on business performance,” says an industry expert from Quantzig.

The marketing mix solution helped the client to leverage the use of multiple regression techniques to predict the outcome of sales. The solution provided also helped the client to determine the net effect of their marketing campaigns on company’s profits. Furthermore, with the help of the marketing mix solution, the client was able to enhance their return on investment.

To know more about how our marketing mix solution helps companies in the CPG industry, speak with our experts.

Additional Benefits of the Marketing Mix Solution

  • Quantify the impact of sales on marketing activities
  • Develop an attribution model based on the past marketing spend and sales
  • Optimize the future spend and improve the overall business efficiency

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