CASE STUDY

Marketing Mix Modeling Engagement Helped a Fashion Retail Player to Reduce Marketing Spend by 33% – A Quantzig’s Success Story

Sep 6, 2019

The client is a leading fashion retail company based out of Germany. They approached Quantzig to leverage its expertise in offering advanced marketing mix modeling solutions to help them optimize the effectiveness of their marketing campaigns and align their marketing goals with customer behavior.

To stay ahead of the curve in today’s digitally inclined business sphere, influencer-based marketing, and personalized promotions have become prerequisites for companies in the fashion and retail industry. Also, to impact customer buying decisions, businesses need to identify platforms that can help them connect with their customers better and improve their experiences. To succeed in doing so, companies in the fashion retail industry need to adopt a comprehensive approach to marketing mix modeling that can help them gain an in-depth insight into the ROI of their marketing efforts. Furthermore, leveraging advanced marketing mix modeling techniques can help businesses in budgeting marketing campaigns and evaluating campaign success. Consequently, businesses can effectively allocate marketing budgets and reduce customer acquisition costs.

Business Challenge

The client, a leading fashion retail company, was finding it difficult to adapt to the rapidly changing market trends and customer behaviors in the fashion retail sector. Also, the client wanted to identify channels that could help them better connect with their customers and drive revenue. For this, they were looking for a comprehensive and analytics-driven approach to marketing mix modeling that could help them gain in-depth insights into their marketing efforts. Also, they wanted to leverage marketing mix modeling to optimize their marketing campaign strategies and investments.

Our marketing mix modeling solutions help companies to effectively manage their marketing mix strategies with multi-channel performance metrics. Request a FREE proposal to gain in-depth insights.

Solutions Offered and Value Delivered

The marketing analytics experts at Quantzig adopted a holistic approach to help the client accurately predict, optimize, and gauge the impact of their marketing campaigns and predict future sales impact for different marketing spend scenarios. By leveraging advanced multi-touch attribution models and analytical tools, the experts were able to deliver accurate insights into the client’s marketing efforts. Such insights further helped the fashion retail company to quantify the impact of their marketing efforts and improve customer engagement across different platforms.

Quantzig’s marketing mix modeling solutions can help you gain a holistic understanding of what’s driving sales along with a glimpse into factors that adversely impact MROI. Request a FREE demo to know more.

Quantzig’s marketing mix modeling solutions also helped the client to:

  • Implement a unique approach to enhance cross-channel attribution
  • Reduce marketing spend by 33%
  • Quantify marketing effectiveness of channels in terms of MROI

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