The potential of digital marketing in driving more prospective customers to make a purchase in the modern world is indisputable. In fact, reaching out to customers through any digital medium occupies a key position in the marketing plan of most organizations today. With both competitors and potential customers moving towards online platforms, having a strong digital marketing strategy is one of the best ways to stay ahead. The right type of digital marketing strategy can drive good leads and better sales for your company. As digital technology continues to expand and mature, companies are required to implement these changes into their digital marketing plan. Read on to discover the four types of digital marketing strategy that are becoming highly popular on online platforms:
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Native advertising is an important digital marketing strategy that subtly puts across an advertisement to customers in the form of a story. In this case, customers might not even realize that they are reading a native advertisement until they are deep into it. This is because its format and writing style mirrors the content of the website that customers are visiting and therefore creates a less disruptive advertising experience. Many of the major companies have been experimenting with native advertising as a part of their marketing plan. But the catch here is that this type of digital marketing strategy might prove to be more expensive than most others.
Mobile Video Advertising
The reason for the rapid growth of mobile video advertising is simple: users can watch and share high-quality videos wherever they are just by pairing a smartphone with 4G service. Since most mobile internet usage takes place in apps, marketers are using video in apps to engage audiences between tasks (or game plays). YouTube users are already acquainted with ads playing before after or during the videos. In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases, they can’t be skipped at all. Also, users are also offered some incentives for watching an ad fully. Several brands are using video ads on social media platforms such as Snapchat and Instagram to reach their audience.
Virtual reality has already taken off as one of the most popular tech trends in recent times. Companies are increasingly trying to incorporate this technology into their digital marketing plan. Especially, in efforts such as native advertising, this technique will prove highly useful in keeping the audience hooked on to the content. A user might tap into a different app to escape mobile video advertising, but once their VR headset is on, the chances of them skipping the ad are comparatively lower.
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Have you ever planned a trip online—booked a hotel room or scheduled a flight—and then started seeing ads for restaurants and attractions in your destination city? If yes, then it means that you have been exposed to behavioral targeting. This digital marketing strategy uses web browsing and search data to better target ads toward the user’s expressed interests.