CASE STUDY

Data-Driven Marketing Strategy Helped an American Grocery Brand Reduce Marketing Costs by 12%

May 13, 2021

The Client

The client is an American grocery retail company headquartered in Los Angeles and has 100+ stores across the US. This player is one of the biggest grocery retail chain operators.

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Business Challenge

The client wanted to leverage data-driven marketing strategy techniques using artificial intelligence and machine learning to evaluate the success and value of their marketing efforts. The critical problems of the client included –

  • Predict customer behavior – Ever since COVID-19 has spread across the North American continent, customer behavior has become dynamic and unpredictable. Being unable to identify drastically evolving customer behavior, they were unable to procure efficient marketing communication.
  • Reduce the cost of marketing – Although digital transformation has taken over the world, a few retail businesses are yet to grab eyeballs through their marketing efforts. This client’s existing marketing strategy was a conventional one with almost no digital presence, costing them a fortune because of the expensive television, newspaper, and radio advertising.
  • Create a data-driven marketing strategy – This retail industry player’s existing marketing strategy was based on conventional methods. The marketing strategy was performing poorly and was insufficient to make this retail grocery player stay afloat in the cut-throat competition. Hence, they wanted to devise a data-driven marketing strategy that will help them incorporate advanced decision-making processes that involve collecting data and extracting hidden data patterns. So that later the same data can be utilized in marketing decision making.

Solution Offered

Quantzig’s data-driven marketing strategy helped the client use data to obtain actionable insights and drive strategic decisions. Quantzig’s industry specialists performed a marketing analysis to enhance their business efficiency. Our expertise in analyzing datasets helped this retail grocery chain giant improve the marketing channel’s transparency and enhanced accountability and credibility of their marketing strategies.

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Business Outcome

The critical business outcomes were-

  1. Increased marketing ROI by 8.7% over a period of six months
  2. Devised a data-driven marketing strategy
  3. Enhanced customer retention rates
  4. Reduced marketing costs by 12% over a period of three months

Why Quantzig?

Quantzig is the world’s foremost full-service advanced analytics and business intelligence solution provider, turning clients’ complex, unstructured data into intelligent, actionable insights that enable them to solve complex business problems and inspire innovation, change, and growth. Over the past 16 years, our insights have helped over 120 clients spanning across industries and sectors like Pharmaceutical and Life Sciences, Retail and CPG, Food and Beverage, and more. Our approach has always been global and contemporary we focus on combining our understanding of market trends with a commitment to meeting the business goals of our clients. We are proactive even after you collaborate with us. We at Quantzig understand your business, we have access to every modern technology, and we always prioritize your goals. Leveraging marketing analytics solutions offer knowledge for an entire marketing department and beyond. Quantzig’s marketing analytics experts can help you to enhance your data-driven marketing strategy and reduce decision making time span.

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