CASE STUDY

Customer Analytics Assists a Renowned Network Infrastructure Services Provider to Devise a Customer-Centric Marketing Approach

Nov 8, 2017

In the increasingly competitive business environment, it becomes indispensable for any organization to predict the customers’ behavior to better understand their needs. Deeper the understanding of the customers buying behavior, the better the scope to drive sales. To robustly engage with the customers and improve the customer satisfaction level, businesses in the network infrastructure services space are relying on customer analytics solutions. Customer analytics helps businesses profile the right customers and improve response rates. In this customer-centric space, customer analytics can help organizations predict the likeliness of the customer churn rates and develop proactive campaigns to retain them. Proactively implying customer analytics can help businesses in the IT infrastructure space segment customers more accurately and better profile the target audiences.

To gain more accurate insights into the customer preferences and drive loyalty, renowned organizations in the network infrastructure services space are approaching companies like Quantzig. With years of expertise in offering a plethora of services, Quantzig’s customer analytics solution provides a detailed and accurate view of the customers buying behavior and proactively suggests ways to interact with them to improve the ROI in the network infrastructure market space.

Want to learn more about our customer analytics solution? Speak with our analytics experts today!

The Business Challenge

A renowned network infrastructure services provider with a considerable number of service offerings was facing certain predicaments profiling the right customers and enhancing customer satisfaction. With the help of customer analytics, the network infrastructure client wanted to predict which customers at are the risk of churn and take effective actions to retain them. Also, the client wanted to drive personalized up-sell and cross-sell offers to maximize the customer lifetime value. The network infrastructure services provider further wanted to measure customer sentiment and identify the emerging trends in social media.

Customer Analytics Solution for Benefits

The customer analytics solution offered by Quantzig helped the network infrastructure services firm predict and profile the potential customers and devise a marking strategy to go on par with their buying habits and preferences. With the help of the customer analytics solution, the client was able to engage with customers through the right channel and at the right time. Moreover, the client was able to effectively measure customer sentiment and identify the emerging trends in social media. Also, the engagement assisted the network infrastructure services provider in finding the target audience and offering customized products and services.

Customer Analytics Solution Predictive Insights

  • Contact the right customers, increase response rates, and ultimately improve the ROI
  • Identify the most suitable customer segments and reduce additional campaigning costs
  • Reduce attrition levels by 10% through effective proactive campaigning
  • Segment customer through right message and the right channel
  • Gain accurate view of the customers and proactively interact with them

Want to know more about customer analytics solution for the telecom industry? Request more information.

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