The healthcare industry’s slow shift toward retailization has opened the doors for convenience care and modern healthcare facilities for customers. Affordability, convenience, and access are now becoming the motto that the healthcare industry swears by. Let us look at some of the key trends that are likely to reshape the face of modern retail healthcare.
You would have often seen in movies of the 70s and 80s, when a person falls ill the doctor is summoned home. But in today’s scenario where healthcare has become a way of life, it is impossible for doctors to physically go to individual patient’s homes and provide treatment. This is where digitization has made life simpler for people. It makes it possible for you to consult your doctor through a digital medium without having to go to the clinic. Virtual clinics are becoming increasingly popular in retail healthcare owing to the convenience it provides to the customers as well as the doctors.
Contact our analytics experts to know more about the latest trends in retail healthcare and how you can leverage them for your business.
Big Data Analytics
Big data analytics is transforming the way healthcare was seen earlier. With the introduction of retail healthcare, companies are becoming more focused on providing individual and specialized care to patients. The enormous amount of patient data available with hospitals is used in conjunction with big data analytics to provide better treatment to healthcare customers. The hospital can now examine the past medical records of customers and provide them with tailor-made services to give them an enhanced experience compared to a conventional hospital visit.
Virtual Reality Tools
The healthcare retail industry is reaping the benefits of VR technology. This technology has proved highly effective in healthcare analytics due to its ability to control pre-and post-surgery patient anxiety. The virtual reality tools are also being used by the medical industry for medical education and clinician training. VR has made it easier to teach medical students anatomy, pharmacology, and surgery, giving them much more clarity than traditional learning models.
The retail healthcare industry is leaving no stone unturned to enhance its patient care and experience. The players in the medical industry are using IoT to tackle issues such as patient engagement, patient safety, and chronic disease management. Other important benefits of IoT in healthcare retail include better communication between patient and care teams, accelerated speed of response time in medical emergencies, shortened hospital stays, proactive patient monitoring through smart beds, etc.