CASE STUDY

Oncology Drugs Manufacturer Improves the Positioning of Marketing Messages to the Right Target Audience Through Data Modeling

Sep 23, 2016

Business Challenge

Data modeling for a cancer drugs. A leading client in the pharmaceutical industry with a strong presence in the oncology therapeutic area wanted to conduct a data model for cancer drugs.

Situation: Data modeling for cancer drug and improving visibility of target physicians.

The client in the pharmaceutical industry wanted to conduct a data modeling exercise for lung cancer product and have a visibility of target physicians based on prescribing behavior and their affiliations with larger institutions.

Get in touch with our advanced analytics experts to learn how data modeling can help you drive business growth.

Solution

Multiple model based analytics and creation of affiliation system.

We divided the project into different phases; therapeutics market, affiliation, and prescribing behavior and segmentation; and utilized multiple models for analysis. We gathered data for target physicians and created an affiliation system using primary and secondary data, which was integrated with prescribing behavior and payer influence, and charge-back data.

Request a free proposal to gain detailed insights into our engagement policies and pricing plans.

Impact

Improved visibility into market dynamics.

The client in the pharmaceutical industry achieved visibility into market dynamics, oncology prescribing behavior, and physician institution affiliation. This was used for determining the robust methodology for better data modeling and future periodic updates. We helped the client in realigning marketing initiatives to position the right messaging to the right audience.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Case Studies

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.