Quantzig in the News: Google and Facebook Adopt Marketing Mix Modeling to Increase Value for Advertisers

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Quantzig in the News: Google and Facebook Adopt Marketing Mix Modeling to Increase Value for Advertisers

Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.

Martech Series mentions Quantzig in their June 23rd article

“The advantages of adopting MMM

Marketing mix modeling is beneficial to more than just the tech and analytics professionals as any other enterprise can use it to enhance the efficiency of their marketing campaigns to drive sales, as well as more accurately predict marketing spend. The marketing analytics experts from Quantzig recently shared the top four ways in which MMM can benefit a business:

A 360-degree approach: MMM examines both internal and external factors and encompasses both online and offline media, making it less likely to overlook relevant variables.

Digital attribution + customer insights: MMM provides granularity that other tools lack, allowing organizations to track details and make connections that would otherwise have escaped notice.

Driving marketing effectiveness by leveraging insights: Data analytics provide faster, more efficient results than traditional evaluation methods, making for a better decision-making process.

Change management: In today’s fast-paced world, it is essential to change and adapt with the market. MMM provides data-driven facts and digital attribution that help firms create sustainable advantages in a competitive environment.

Quantzig’s customized marketing mix optimization solutions help businesses gain actionable insights on their marketing efforts and the ROI, in order to understand the impact of changing their marketing strategies, while evaluating the effectiveness of various marketing channels. Organizations spanning different industries are adopting MMM to reduce sales and marketing costs as well as to increase sales with improved targeting.

 MMM’s recent Quantzig studies include:

Martech Series News: Google and Facebook Adopt Marketing Mix Modeling to Increase Value for Advertisers

Read our complete case study on marketing analytics engagement and market mix optimization for a leading retail chain