Quantzig in the News: Retail Analytics to More Than Double by 2020
Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.
FeirceRetail mentions Quantzig in their March 9th article
“With increased competition, the importance of retail analytics has grown in the last few years and shows no signs of slowing down. According to global analytics and advisory firm Quantzig, the analytics market is set to more than double between 2016 and 2020, 114% growth, surpassing $7 billion. More and more retailers continue to experience increased ROI using BI and analytics tools and services that help them analyze data and improve business performance. These tools also help retailers to reduce operating costs and enhance the customer experience.
“Retail analytics can be a game changer for retail and CPG companies across the globe. The applicability of analytics across the retail value chain—tracking offline and online customer behavior, creating targeted marketing campaigns, merchandize planning, website performance assessment and social media analysis, provide a multitude of benefits ranging from increased sales, targeted cross-sell and up-sell strategies to reduced costs based on optimized media investments,” Aviral Sinha, lead Quantzig analyst, told FierceRetail.”
FeirceRetail News: Retail analytics to more than double by 2020
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