Quantzig in the News: It’s Time for Small Business to Embrace Big Data
Quantzig is a global analytics and advisory firm that offers actionable insights for impactful decision making, customized solutions to fit exact requirements, and advanced visualization tools. Our objective is to bring together the best combination of analysts and consultants to complement our clients with a shared need to discover and build those capabilities, and drive continuous market excellence.
Advertising Age India mentions Quantzig in their March 8th article
“Ease of use
Most business owners aren’t data scientists. As they continue to embrace tools that enable increased data collection, especially considering the proliferation of the Internet of Things, organizations will find themselves sitting on more data than they know what to do with. Despite this increase in access to data, many businesses still lack the ability to translate it into actionable insight. Spreadsheets with vital information may accumulate but without a way to analyze and communicate the findings, they’re effectively useless. It’s like having the answers to a test, but in another language, that’s untranslatable. Furthermore, having to hire a full-time data manager is likely out of budget.
Luckily for small businesses, this too is soon to be resolved. These types of self-service data analytics will be a top trend of 2017, according to research advisory firm Quantzig. Today’s foremost predictive and prescriptive analytics platforms, those most likely to be paired with IoT, are quickly embracing a simple user experience.
What are you waiting for?
Startups and small businesses have a history of leading the charge in adopting innovative technologies. The most experienced CIOs look to small businesses as an indicator of where the market is heading. But in the rapidly changing digital economy, small businesses need to take a page from the enterprise playbook. As technology advances and more information is created on a daily basis, being able to access, learn, and react to big data in real time will be the standard of success.”
Advertising Age India News: It’s Time for Small Business to Embrace Big Data
Read our blog on the Top 10 Data Analytics Trends to Watch out for in 2017