Trade Promotion Optimization Strategy Leads to Three-fold Increase in ROI for CPG Manufacturers in the US

predictive analytics

Trade Promotion Optimization Strategy Leads to Three-fold Increase in ROI for CPG Manufacturers in the US

Quantzig’s latest study on trade promotion optimization engagement for a consumer packaged goods (CPG) manufacturer improved their cross-selling and up-selling based on target promotions and pricing by 12%. Promoting effectiveness through trade promotions optimization Trade promotion optimization (TPO) strategy is adopted by various companies to improve the sales revenue and increase the efficacy of the […]

READ MORE >>