BLOG

Retail Supply Chain and Marketing Analytics – Connecting the Dots, Driving Growth

May 12, 2017

The one industry that is highly unpredictable and prone to disruption is retail. Proponents of this sector strive to wade through intense competition, high customer expectations, manage multiple channels, and a wide array of product offerings among several other challenges to create a competitive advantage and maintain their market position. To stay abreast of competition and latest trends, retailers must devise strategies based on insights and analytics to understand the business and anticipate customer behavior.

Analytics collects data from various channels used for marketing and combines it to provide a common direction that helps to extract analytical results which deliver actionable insights to drive the firm’s marketing efforts to the fore. It comprises of technologies and processes that assist marketers in ascertaining the success of their marketing efforts, by measuring performance through ROI and effectiveness.

We offer tailored analytics solutions to support the unique business needs of clients from various sectors. Speak to an expert to find out how we can help you tackle your challenges.

Making Inroads into Retail Supply Chain

Advanced marketing strategies and analytics such as customer analytics can help tone down the anxiety in a significant business area like retail supply chains. Insights derived from historical as well as real-time data can help retailers understand customer behavior and segment them accordingly.

The adage “Customer is the King” is gaining importance in today’s competitive market environment. Increasingly, retailers are tailoring messages and creating a customized experience for the customers, to which the latter are responding in a favorable manner. Personalized marketing encompasses more than just mentioning a customer’s name in an email, for example, personalized follow-ups and insights derived from previous purchases and point-of-sale terminals can help build customer loyalty. Additionally, firms can use customer data to device practice scalable pricing and understand customer expectations in order to maximize retail ROI. Pricing analytics go hand in hand with personalized marketing so as to create happy consumers and build loyalty.

Request a free brochure of our supply chain analytics solutions to know more about its benefits.

The sole purpose of analytics and big data is risk management – to foresee and mitigate possible risks, thereby creating significant savings in retail supply chain. With the help of data- external and internal- firms can develop strategies based on insights that help in supplier management, assessing store performance and effectiveness of marketing campaigns and marketing channels.

The Quantzig Approach

We, at Quantzig, track the latest developments and innovations in the industry through different sources and methodology, reach out to key stakeholders and marketing experts in order to understand the market scenario. We help clients understand and identify fluctuations in consumer interests and devise insights based marketing tactics and strategies to stay ahead of the competition.

Ready to Harness Game-Changing Insights?

Request a free solution pilot to know how we can help you derive intelligent, actionable insights from complex, unstructured data with minimum effort to drive competitive readiness, market excellence, and success.

Recent Blogs

Workforce Management Trends of 2021

Workforce Management Trends of 2021

Driven by the disruption of COVID-19 and enabled by technology, the world’s business leaders can redesign workforce management and redefine ways of working. Organizations are now rethinking workforce management, planning, performance, and experience strategies. Now,...

read more
Tech Trends 2021

Tech Trends 2021

After disruptions caused by the coronavirus crisis starting in 2020, businesses are looking forward to getting back on course and becoming sustainable. 2020 has created havoc and made holes in long-standing norms about how companies operate. It has become evident that...

read more
Sustainable Supply Chain and Big Data Analytics

Sustainable Supply Chain and Big Data Analytics

Sustainability concerns are sprouting up in every industry. A growing population of consumers now prefer eco-friendly and sustainable businesses. Organizations are striving to address this concern, while improving internal systems and processes, by developing supply...

read more

Industries

Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.

Insights

Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.