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Brand Monitoring and Competitive Analysis

Analyze different ways you can monitor brand buzz and uncover insights to aid the development of new products and services

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Stay connected to the conversations happening around your brand with brand monitoring solutions

The complexities associated with cyber threats, make it challenging for businesses to monitor and track down potential infringements. In such a scenario, developing strategic brand monitoring strategy is crucial to maintaining your brand’s integrity. Quantzig’s brand monitoring solutions leverage cutting edge technologies and revolutionary analytics methodologies to help you harness the vast opportunities presented by online conversations and other media mentions. Customized to fit your business needs, our brand monitoring solutions enable you to detect potential breaches, prioritize results, and take appropriate action against brand abuse.

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Social
Listening

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Competitor
Insights

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Improved Brand
Perception

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Real-time Brand
Equity

See how you stack up against the competition with our brand monitoring & competitive analysis solutions

Analyzing your competitor’s strategies can be a real advantage to your efforts. And to do so, your approach to brand analysis should ideally leverage solutions to monitor and track your competitor's moves. At Quantzig, we understand the impact of competitive analysis on the overall brand perception and have developed a comprehensive suite of competitive analysis solutions that aim to drive business growth by offering a front-line advantage.

Quantzig’s Brand Monitoring and Competitive Analysis Capabilities

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    Social Media KPIs and Metrics

    We understand that social media marketing is a fundamental part of businesses across industries and that it plays a crucial role in driving website traffic and leads. Through our advanced brand monitoring service, we help businesses to use social media metrics and KPIs to track and gauge the performance of their social media campaigns.

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    Sentiment Analysis

    In recent years, the interactions between brands and audiences have increased immensely on varied social platforms. This has made it crucial for businesses to analyze the emotional footprint of its customers through brand monitoring prior to making crucial decisions. We help our clients to extract meaningful insights from product and service reviews by combining NLP and machine learning algorithms to perform sentiment analysis.

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    Competitor Profiling

    Creating competitor profiles is a great way to keep your competitor data well-organized and accessible. As a part of our brand monitoring solutions portfolio, we adopt a comprehensive approach to competitor profiling- one that combines each of the applicable sources of competitor analysis into a single framework to help businesses develop, implement, monitor and optimize their strategies.

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    Market-based Analysis

    At Quantzig we understand that analyzing the dynamics of the market is crucial for businesses to succeed in the long-run. Our brand monitoring and competitive analysis solutions help you analyze market dynamism and identify factors hampering business growth.

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    Net Promoter Score

    Net promoter score acts as a simple and powerful tool to gauge customer satisfaction. The objective revolves around identifying and determining a clear and easily interpretable satisfaction score which can be compared over time or between different industries.

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    Loyalty Analysis

    Identification of loyal customers can help businesses develop customized offerings to meet the evolving needs of the market. We adopt a comprehensive approach to building personalized programs that are highly relevant for your customers, that are brand aligned, operationally feasible and financially viable. Quantzig’s brand monitoring solutions help monitor brand loyalty by helping businesses build a strong customer base which, in turn, serves as a tool to surpass competitors and attain a competitive edge that is required to succeed in the marketplace.

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    Digital Footprint Analysis

    Within the context of your brand monitoring and online reputation, your digital footprint is the first representation of you that a consumer will find when researching about your company. Our social media analytics solutions can help you drive significant improvements through significant improvements in product/offer recommendations.

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    Brand Perception Analysis

    Identifying and analyzing factors that shape brand perception is vital for business growth. Improving the perception of your brand starts with listening to your customers. Our brand monitoring solutions are designed to help you measure and manage brand perception through real-time tracking of brand mentions, engagements, and customer interactions.

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