Advanced analytics has become very important for all consumer-facing industries owing to its ability to deal with increasing complexity easily. But companies in the retail industry are still lagging in embracing analytics and prefer “gut-feel” over data-driven decision making. These companies are finding it difficult to invest in analytics capabilities due to obstacles such as poor data quality, highly competitive business landscape, logistics complexity, and limited analytics expertise. It is high time for companies in the retail and apparel industry to leverage fashion retail analytics that can help them in smarter decision making, improving relationships with customers and boosting team management. In this article, our analytics experts have curated a list of important steps that companies need to follow to start successfully with fashion retail analytics.
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How to leverage fashion retail analytics to reap maximum benefit?
Step #1: Prioritize the areas to win
To effectively start with fashion retail analytics, players in the retail and apparel sector need to first decide where analytics will help achieve the greatest business impact. Businesses need to develop a cross-functional road map to make tough decisions on where analytics matter most. Also, to gain the desired outcome, retail and apparel companies should properly analyze all areas of the business to identify the new fashion retail analytics opportunities. Using these insights, functional teams can build individual use cases that must be well-defined and specific.
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Step #2: Extract actionable insights
Discovering the limits of the data available is one of the major challenges that retailers and apparel industry players face. Available data can offer useful insights if used appropriately. But players in the retail and apparel industry face some unique challenges such as an ever-changing assortment, rapidly changing trends, and non-standardized SKU that result in collection of relatively poor data. Therefore, to achieve desired outcome from fashion retail analytics solutions, companies need to build an appropriate data ecosystem.
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Step #3: Use an agile operation model
Fashion retail analytics can completely transform the way apparel industry works. By using an agile operating model, companies in the retail and apparel sector can get a huge departure from the calendar-driven world in which they operate and plan all steps in advance. Although shifting to an agile operating model may be the toughest change to manage in this fashion retail analytics journey, but it will substantially accelerate the analytics road map.
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