Customer Lifetime Value Analytics in the Mobile Banking Sector: Developing a CLV Model to Understand the Evolving Customer Needs

Customer Lifetime Value Analytics in the Mobile Banking Sector: Developing a CLV Model to Understand the Evolving Customer Needs

Advantages of Mobile Banking Leading financial establishments are well-aware of the ongoing innovations and the impact of FinTech in revolutionizing the banking practices. In an effort to reach up to the increasing customer demands, banks that offer mobile banking...

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