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Alcoholic Beverages Industry Overview The growth of the global alcoholic beverages market is primarily driven by the increase in the surge in disposable income, young‐adult demographic, and a rise in consumer demand for premium alcoholic beverages. Moreover, the...
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization for an alcoholic beverage manufacturer. The growing urban population and increasing disposable income in emerging economies are some of the significant...
In a highly fragmented, technologically inclined market driven by digitally-empowered customers with wafer-thin brand loyalties, pricing analytics turns out to be ‘the silver bullet’ to gain a competitive advantage. The lack of a good pricing strategy can create...
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