Alcoholic Archives

Leading Alcoholic Beverage Brand Improves Marketing ROI from Social Media Campaign through Big Data based Brand Tracking Solution

by Anirban C | Sep 22, 2016 | Big Data Analytics, content, Food & Beverage case studies

Business Challenge Inability to accurately measure the returns from social media campaigns A leading alcoholic beverage brand wanted to assess the impact of its social media campaigns and measure the marketing ROI. Situation Issues with deciding on the right channels...

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