What is Market Basket Analysis? Market basket analysis is an analytical technique that helps in predicting customers’ future purchase decisions. Market basket analysis is one of the most commonly used techniques in retail to boost sales. It enables retailers to yield...
analytics in marketing
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How to Make Your Business Stand Out with Web Analytics Services?
Digital marketing is gaining tremendous importance across all industries and within an environment where there is an immense value of ROI. Therefore, for companies, it is imperative to measure and quantify all web and social media activities to monitor the...
Weekly Round-up: A Storyboard on the Benefits of Analytics in Marketing
LONDON: Quantzig, a leading pricing analytics services provider, has announced the release of their new storyboard on analytics in marketing and how it can help companies optimize marketing campaigns and make better business decisions that improve ROI. In today's...
Is Customer Analytics the New Kingpin for Banking Services Companies?
For modern banking services providers, understanding the customers is the foundation for a sustainable competitive advantage. The internal and external data sources available to banking services companies can be great sources for guiding product development, customer...