Digital marketing is gaining tremendous importance across all industries and within an environment where there is an immense value of ROI. Therefore, for companies, it is imperative to measure and quantify all web and social media activities to monitor the...
analytics ROI
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Five Essential Steps to Maximize Analytics ROI
Getting a high return on investment (ROI) from analytics can sometimes be a challenge: it can be hard to determine what to apply analytics to, what tools to use, and how broadly to integrate them into your organization. However, there are a few vital steps that...