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What is Mobile Analytics? Mobile analytics refers to the approach that helps to capture the details of customers’ experience within a mobile app or website. It helps in collecting data on the user’s response to marketing campaigns and advertising. Also, it focuses on...
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Business expansion plans can give many people nightmares. It takes dedication, unmatched foresight, and market understanding to take your business to the next level. Successful business leaders know all about their end customers and can identify their ideal...
Analytics in sports is a relatively new concept that gained rapid popularity after Michael Lewis released his book on “Moneyball” in 2003. Sports analytics, today, has become a part and parcel of every athlete’s life and most professional sports teams have a team of...
In today’s business scenario companies have access to large volumes of data. Manually categorizing and deriving value from these variables could prove to be a strenuous task. Thanks to various data analytics tools available today, business managers can easily classify...
The client: Media and entertainment provider Area of engagement: Customer analytics Over the past few years, the media and entertainment industry has undergone a major digital revolution. Mergers and acquisitions have been the key factors for the growth of the...
Often business intelligence is confused with business analytics, the reason being that both are superficially similar and influence the data strategy adopted by companies. Let us first understand the fundamental difference between the two, to identify how each...
The emergence of social media has changed the face of politics today and political strategy forever, especially in North America. Advanced analytics services and social media analytics can now be applied to social media posts to determine how constituents feel,...
Our advanced analytics expertise spans across industries, sectors, and functions, which enables us to deliver robust, agile solutions to all our clients. These are our core competencies, formed through years of experience.
We create focused advanced analytics solutions, turning data into actionable, intelligent insights, to optimize and transform different areas of the client’s business.
Our free resources shed light on our extensive expertise and equip you with information to accelerate decision-making, growth, and innovation.